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How AI is Transforming Commercial Real Estate: PMML at the Forefront of Innovation


Commercial real estate is undergoing a period of rapid transformation, marked by the emergence of new technologies that are profoundly reshaping the tools available to industry professionals. The integration of artificial intelligence (AI) into brokerage practices has moved beyond a mere cutting-edge trend; it is becoming a necessity to improve efficiency and stay competitive in an ever-evolving environment. Today, AI provides real-time market insights, surpassing traditional static reports.

A Revolution for Brokerage Professionals

Data plays a central role in decision-making for commercial real estate professionals and in the service provision to investors, builders, and property owners. Access to accurate, up-to-date information, whether sales statistics or rental rates, can be pivotal in decision-making for transactions, mortgage financing, or advisory services. AI now allows for instant access to verified, anonymized data, providing reliable insights into market indicators, sales statistics, and rental market data.

Seamless Integration into Workflows

One of the major advantages of AI lies in its direct integration into brokers’ daily tools. This removes the need to switch between different providers, platforms, and tabs. By centralizing information within a single interface, professionals can access key market indicators more quickly, saving time and enhancing efficiency. AI acts as a true co-pilot, enabling specific requests to be answered instantly without complex manipulation for the average user.

A Strong Focus on Confidentiality

In an era where data protection is paramount, AI must incorporate mechanisms that ensure the anonymization of sensitive data, particularly regarding rental and real estate transaction data. This prerequisite allows commercial brokerage professionals to access critical information while respecting confidentiality requirements.

Valuing Data for Better Understanding

Having data is no longer sufficient. AI not only allows data collection but also transforms it into actionable information. Through features that allow access to indicators such as cost per unit, price per square foot, and overall capitalization rate, brokers can analyze the market in greater depth and provide more relevant advice based on facts and statistics that reflect the real and current market conditions and trends.

Shaping the Future of Commercial Real Estate

With the emergence of AI, the commercial real estate industry is entering a new era of innovation. AI is much more than just an analysis tool; it acts as a true virtual assistant, helping professionals focus on their relational, transactional, and strategic skills. Whether concluding transactions, guiding investors in decision-making, or supporting advisory in real estate development projects, artificial intelligence significantly enhances brokerage professionals’ capabilities while giving them a decisive competitive edge.

Are You Ready to Leverage AI?

For commercial brokerage professionals, the future is already here. PMML AI is designed to provide our transactional teams with the features and tools they need to succeed in an increasingly competitive market. Our modular and scalable platform has been thoughtfully developed to ensure that as our brokers’ data and information needs grow, our AI’s capabilities will be able to support them.

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