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Emmanuelle Cérat, from Cérat Groupe Conseil, highlights the importance of planning and management in construction to control costs. Technology is crucial to operational efficiency, but the human element remains central to success. The labor shortage, exacerbated by the retirement of baby boomers by 2024, is a major challenge for SMEs in the sector. The digital shift is presented as a solution to improve efficiency. Speakers also address the financial and legal challenges faced by entrepreneurs and investors, highlighting the need for rigorous planning, robust contracts and compliance with regulations. They highlight difficulties in evaluating bids and emphasize collaboration with licensed contractors