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Nikolaï Ray, entrepreneur and president of Collège MREX, living in Magog, appreciates the proximity to water and promotes the importance of action and adaptability in real estate investment, despite market fluctuations. Using sports analogies, Nikolai encourages being proactive and constantly investing. The discussion evolves towards the motivations and objectives in real estate investment, highlighting its potential for positive social impact, such as alleviating homelessness in Sherbrooke. They recognize the diversity of aspirations linked to real estate, which can be used to improve one’s financial situation, prepare for retirement, or even minimize one’s carbon footprint. Community engagement, social impact and environmental sustainability are touted as essential in real estate investing.