How have stakeholders and professionals in the multi-residential, industrial, and commercial real estate market been able to maximize results for their customers?

THE POWER OF LOCATION-BASED PROSPECTING

Geolocation tools powered by a scalable database have demonstrated proven results in recent years. Thanks to a real estate database including sales and mortgage information, successful real estate brokerage professionals are able to solicit investors and potential buyers surrounding the asset for sale on the market. This also enables them to detect trends among active buyers and sellers likely to dispose of their assets.

In Quebec, very few companies have developed state-of-the-art tools for brokers specializing in commercial real estate, or any CRM-type tools featuring full integration with a database worked through validation and counter-validation processes. Those that have been able to put in place substantial technological infrastructures have been able to benefit from a competitive advantage, proactively communicating with potential buyers who have the liquidity to go beyond the passive marketing approaches commonly used in the industry.

MAXIMIZE YIELD AND MARKET VALUE

In a Quebec market where access to commercial and multi-residential real estate market data is virtually non-existent. Brokers who work with data maximize returns and market values for their clients. With access to detailed data on active owners, buyers and sellers, our brokers can target and channel their marketing efforts to active investors.

A CONCRETE EXAMPLE OF GEOLOCATION PROSPECTING

Let’s take the example of an active market investor who doesn’t receive news alerts but has recently acquired properties in the same sector as a property currently for sale.

Thanks to a multi-layered analysis, our geolocation prospecting tools like those developed by PMML, which combine sales and mortgage data, prioritize this type of customer in the search results of the tools available to a broker wishing to effectively market in a structured and proactive way.

By accessing our comprehensive database of sales and mortgages, our tools detect that this owner manages a portfolio of several hundred units. They also identify this investor’s ability to generate liquidity by refinancing his assets.

This speed of execution in soliciting bids from investors with dormant cash in their portfolios means that we can quickly obtain proposals to present to the seller.

Here are the concrete results of an effectively orchestrated marketing strategy using tools fed by a real estate database.

REACH NEW HEIGHTS IN YOUR BROKERAGE OPERATIONS

If there’s one thing you need to remember, it’s that the use of real estate data goes far beyond simple information gathering.

The aim is to transform this data into strategic insights, enabling brokerage professionals to maximize the market value of properties, target and connect with active buyers and sellers, and thus gain a crucial competitive advantage in a dynamic and competitive market.