Lapointe de l’immobilier with Samuel Lapointe | Ian Lajoie
French Podcast
Ian Lajoie, #1 performance coach and professional speaker, is an entrepreneur with a passion for real estate and personal development. In this interview, he traces his extraordinary journey, illustrating how he went from average student to accomplished entrepreneur. He highlights the key role of mindset and entrepreneurship in his success, while sharing his experiences in endurance sports, including his participation in Ironman, which he compares to the perseverance needed in the business world.
Ian also presents his “Ironstar” program, a unique approach that combines business coaching and sports training to help entrepreneurs push their limits. He stresses the importance of believing in your dreams, seeking out mentors, and surrounding yourself with inspirational people to achieve your goals.
Interview realized by Samuel Lapointe
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SIGNIFICANT TRANSACTIONS
Frequently asked questions
Key takeaways from this video
Background and Entrepreneurial Mindset
Who is Yann Lajoie?
A business coach who describes himself as a former average student with no “easy” path. His journey shows that business success can come from perseverance rather than natural talent.
What attitudes does he believe lead to business success?
Surround yourself with the right people, daring to ask for help and seeing failure as a springboard, an approach he sums up as “fail forward.”
Which role models of resilience inspire him?
Figures such as Thomas Edison, Bernard Tapie and David Goggins, who turned their failures and obstacles into drivers of success.
The “Superstar” Concept
Where does Yann Lajoie’s “Superstar” concept come from?
From his former nickname, the “diamond polisher.” It evolved into the slogan “every human is a superstar.”
What is his motto?
“Be the fcking best,” a call to become the best version of yourself every day.
How does this mindset translate into daily life?
Through small gestures, such as smiling, expressing gratitude and communicating well, which create a domino effect around you.
The Iron Star Project
What is the Iron Star program?
A program for business owners that combines mindset, athletic training and business coaching.
What challenge will Iron Star participants take on?
Twelve entrepreneurs will compete in an Ironman on April 14. The adventure will be filmed for a Netflix-style series.
Is there a more accessible version of the challenge?
Yes. A second cohort will take on an Olympic-distance triathlon in Tremblant on June 22.
How can I learn more about Iron Star or Yann Lajoie’s coaching?
Contact him through yannlajoie.com or challengeironstar.com to book a discovery call.
Personal Discipline and Sacrifices
How does he connect endurance sports and entrepreneurship?
For him, swimming, cycling and running are a metaphor for the entrepreneurial mindset: discipline, consistency and pushing your limits.
What sacrifices has he made to reach his goals?
He quit drinking alcohol, a choice tied to his athletic goals and his day-to-day performance.
How should you set a goal?
Precisely. For example, aim for “6% body fat” rather than simply “lose weight.”
Sales and Perseverance
How did Yann Lajoie learn to sell?
As a financial advisor making cold calls. He got about one “yes” for every 25 “no’s.”
What sales technique does he recommend?
Offering the client two options rather than a binary yes-or-no choice.
What does he advise when facing rejection?
Never give up after a few refusals, whereas most entrepreneurs stop too soon.
