Lapointe de l’immobilier with Samuel Lapointe | Félix-Olivier Brochu
French Podcast
Félix-Olivier Brochu, President of Stoïca Immobilier and L’Haies PRO, recounts his entrepreneurial journey, which began with a hedge-trimming business before turning to real estate development.
He discusses the challenges inherent in new construction, the importance of humility and continuous learning, while sharing his ambitions to create real estate projects that are both sustainable and aesthetically pleasing.
Drawing inspiration from stoicism, Félix stresses the importance of surrounding yourself with the right people and staying active in the real estate market, even in the face of economic uncertainty.
Interview realized by Samuel Lapointe
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SIGNIFICANT TRANSACTIONS
Frequently asked questions
Key takeaways from this video
Entrepreneurial Background
Who is Félix-Olivier Brochu?
An entrepreneur and real estate investor, founder of Stoïca Immobilier. He grew up in an entrepreneurial family that ran a vegetable farm, but had no real estate mentor.
How does he finance his real estate investments?
Through his hedge-trimming business, which has seven to eight employees and generates the cash flow for his projects.
How old was he when he made his first real estate purchases?
He was 21, despite warnings from those around him about the market “cycle.” He relied instead on advice from mentors such as Jacques Lépine.
Development and New Construction
What types of projects does Stoïca Immobilier develop?
Three- to four-storey brick and wood buildings, with a focus on soundproofing and energy efficiency.
What project is currently under construction?
A 46-unit building with a heat recovery system, 75% of which is funded by Hydro-Québec.
What are Stoïca Immobilier’s growth goals?
To reach 250 to 300 units within five to seven years, with a future project targeting LEED or WELL certification.
Issues in the Quebec Real Estate Market
What criticism does he make of taxes on new construction?
He believes that taxes on new construction, about $500 per unit, hurt affordability. In his view, Quebec compares poorly with Ontario and British Columbia, which have eliminated these taxes.
What does he think of rent control?
He believes it has negative long-term effects, particularly on building maintenance.
Business Strategy
How does he carry out his largest projects?
Through partnerships. He is currently working with a group of radiologists.
What are his fundraising plans?
He planned to raise a $5M real estate fund in 2025.
How does he design his buildings?
He focuses on optimizing space, with smaller units and attractive common areas, rather than maximizing the number of units.
Philosophy and Mentorship
Where does the name “Stoïca” come from?
From Stoicism, a philosophy that strongly inspires him, particularly through the writings of Marcus Aurelius.
What principle guides the way he works?
“The way you do anything is the way you do everything.”
How important is learning to him?
Very important. He values humility and continuous learning, particularly through the École d’entrepreneurs (EEM).
